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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description></description><title>we are Hype!</title><generator>Tumblr (3.0; @hype-london)</generator><link>http://hype-london.tumblr.com/</link><item><title>It’s the thought that counts…</title><description>Hype! is a digitally-minded integrated creative agency. We take on branding, marketing and...</description><link>http://hype-london.tumblr.com/post/8335356235</link><guid>http://hype-london.tumblr.com/post/8335356235</guid><pubDate>Tue, 09 Apr 2013 15:42:58 -0400</pubDate></item><item><title>Hackney Fashion Hub
In about 5 years’ time, you’ll know all...</title><description>&lt;img src="http://24.media.tumblr.com/259d1b3b38e6450b2f6b5e7ba551eba8/tumblr_ml06qdU7Up1qjhxpvo1_r1_500.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2 class="title"&gt;Hackney Fashion Hub&lt;/h2&gt;
&lt;p&gt;In about 5 years’ time, you’ll know all about Hackney Fashion Hub. It’s going to be the most exciting fashion shopping venue in London – with at its heart the UK’s first inner-city outlet centre. We’re very pleased to be in on the ground floor, before there even is a ground floor. At the moment the project is going through the planning application process, so the communication task initially is to explain what the plans are, and start a conversation with the local community. We created the identity and website.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.hackneyfashionhub.co.uk/" target="_blank"&gt;&lt;a href="http://www.hackneyfashionhub.co.uk/"&gt;http://www.hackneyfashionhub.co.uk/&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/47557125403</link><guid>http://hype-london.tumblr.com/post/47557125403</guid><pubDate>Tue, 09 Apr 2013 15:42:00 -0400</pubDate><category>Fashion</category><category>identity</category><category>Websites</category></item><item><title>FATHOM ISSUE 2
Hot off the press ‘Fathom 2’ has been...</title><description>&lt;img src="http://25.media.tumblr.com/c988109a49fa6f1e407ab796fb6b20e4/tumblr_mhwgb8Qbtm1qjhxpvo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2 class="title"&gt;FATHOM ISSUE 2&lt;/h2&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;Hot off the press ‘&lt;em&gt;Fathom 2&lt;/em&gt;’ has been launched.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;Fathom is a quarterly journal of expert analysis, informed opinion and genuine debate about Israel and the region, produced by BICOM. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;To view the full app go to &lt;a href="https://itunes.apple.com/app/fathom-journal/id567096360?ls=1&amp;mt=8" target="_blank"&gt;iPad app&lt;/a&gt;, &lt;a href="http://www.fathomjournal.org/" target="_blank"&gt;website&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/42575264504</link><guid>http://hype-london.tumblr.com/post/42575264504</guid><pubDate>Fri, 08 Feb 2013 06:37:00 -0500</pubDate><category>Fathom</category><category>Digital</category><category>App</category><category>Identity</category><category>xs</category></item><item><title>RESTAURANT 1701
1701 is a new entrant to the Jewish restaurant...</title><description>&lt;img src="http://25.media.tumblr.com/a47c09ee85c2bf4c489c3706c8d0fb61/tumblr_mhweq8RxtK1qjhxpvo1_r2_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2 class="title"&gt;RESTAURANT 1701&lt;/h2&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;&lt;/span&gt;&lt;span class="Apple-style-span"&gt;1701 is a new entrant to the Jewish restaurant scene in London. It has a distinct proposition: drawing on authentic original recipes from the rich Jewish culinary tradition, and giving them a modern twist. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;We have created branding, design and advertising for 1701 which aims to be equally distinctive.&lt;/span&gt;&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/42574374735</link><guid>http://hype-london.tumblr.com/post/42574374735</guid><pubDate>Fri, 08 Feb 2013 06:03:00 -0500</pubDate><category>Branding</category></item><item><title>
FATHOM
Fathom is a new quarterly journal of expert analysis,...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_mcpxo60o7A1qjhxpvo1_r2_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;div&gt;
&lt;h2 class="title"&gt;FATHOM&lt;/h2&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;&lt;/span&gt;&lt;span class="Apple-style-span"&gt;Fathom is a new quarterly journal of expert analysis, informed opinion and genuine debate about Israel and the region, produced by BICOM. We were responsible for the name, branding, design and build of the &lt;a href="https://itunes.apple.com/app/fathom-journal/id567096360?ls=1&amp;mt=8" target="_blank"&gt;iPad app&lt;/a&gt;, &lt;a href="http://www.fathomjournal.org/" target="_blank"&gt;website&lt;/a&gt;, and print version.&lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;</description><link>http://hype-london.tumblr.com/post/34645415103</link><guid>http://hype-london.tumblr.com/post/34645415103</guid><pubDate>Tue, 30 Oct 2012 14:21:00 -0400</pubDate><category>Fathom</category><category>Digital</category><category>App</category><category>Identity</category><category>xs</category></item><item><title>Oyster Gives up Pearls
UCL Engineering has commissioned Hype!...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/9sAugcb2Qj4?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2 class="title"&gt;Oyster Gives up Pearls&lt;/h2&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;&lt;/span&gt;&lt;span class="Apple-style-span"&gt;UCL Engineering has commissioned Hype! and Klein &amp; Son to produce 5 short films to highlight how they ‘Change the World’.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;Dr Soong Moon Kang from UCL Management Science and Innovation worked with colleagues in UCL CASA to analyse traffic movement in London extracted from the smart Oyster travelcard network. They found that London has many ‘polycentres’ - a network arrangement that has implications for how public transport is designed and used.&lt;/span&gt;&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/32420216402</link><guid>http://hype-london.tumblr.com/post/32420216402</guid><pubDate>Thu, 27 Sep 2012 19:25:41 -0400</pubDate><category>xs</category><category>UCL</category><category>Film</category></item><item><title>How to tackle Internal Child Sex Trafficking
UCL Engineering has...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/BCDLMVTyS2I?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2 class="title"&gt;How to tackle Internal Child Sex Trafficking&lt;/h2&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;&lt;/span&gt;&lt;span class="Apple-style-span"&gt;UCL Engineering has commissioned Hype! and Klein &amp; Son to produce 5 short films to highlight how they ‘Change the World’.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;&lt;span class="Apple-style-span"&gt;Researchers from the Department of Security and Crime Science at UCL Engineering describe how applying engineering concepts can help prevent sex crimes and catch criminals.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/32421807008</link><guid>http://hype-london.tumblr.com/post/32421807008</guid><pubDate>Thu, 27 Sep 2012 19:23:00 -0400</pubDate><category>xs</category><category>UCL</category><category>Film</category></item><item><title>stirring stuff
UCL Engineering has commissioned Hype to produce...</title><description>&lt;iframe src="http://player.vimeo.com/video/45845563" width="400" height="224" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2 class="title"&gt;stirring stuff&lt;/h2&gt;
&lt;p&gt;UCL Engineering has commissioned Hype to produce 5 short films to highlight how they ‘Change the World’.&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/27982122638</link><guid>http://hype-london.tumblr.com/post/27982122638</guid><pubDate>Wed, 25 Jul 2012 10:36:00 -0400</pubDate><category>Education</category><category>UCL</category><category>xs</category><category>Film</category></item><item><title>PLOY Public Life in the Olympic YearLFA’s official photo...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m6141reuT71qjhxpvo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.ploy.org.uk/" title="PLOY" target="_blank"&gt;PLOY Public Life in the Olympic Year&lt;/a&gt;&lt;br/&gt;&lt;/strong&gt;LFA’s official photo competition project, organised by Hype! and Space Syntax.&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/25654797817</link><guid>http://hype-london.tumblr.com/post/25654797817</guid><pubDate>Fri, 22 Jun 2012 13:17:00 -0400</pubDate><category>ID</category><category>web</category><category>XS</category></item><item><title>UCL Institute of Biomedical Engineering
The Institute of...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m4dytdDVQ71qjhxpvo1_400.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;h2 class="title"&gt;UCL Institute of Biomedical Engineering&lt;/h2&gt;
&lt;p&gt;The Institute of Biomedical Engineering (IBME) provides a much-needed focus for UCL’s wide-ranging expertise in medical technologies: more than 150 principal investigators and their teams – a thousand or more researchers. Hype! has been commissioned to raise IBME’s awareness within the industry and the university. We created a &lt;a href="http://www.ibme.ucl.ac.uk/" target="_blank"&gt;website&lt;/a&gt;, the brand identity and marketing collateral.&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/23490846705</link><guid>http://hype-london.tumblr.com/post/23490846705</guid><pubDate>Mon, 21 May 2012 14:46:00 -0400</pubDate><category>xs</category></item><item><title>SERET - THE FIRST ISRAELI TELEVISION &amp; FILM FESTIVAL IN...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m3rz5yeojz1qjhxpvo1_400.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;h2 class="title"&gt;&lt;a href="http://www.seret.org.uk/" target="_blank"&gt;SERET&lt;/a&gt; - THE FIRST ISRAELI TELEVISION &amp; FILM FESTIVAL IN LONDON&lt;/h2&gt;&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/22736859992</link><guid>http://hype-london.tumblr.com/post/22736859992</guid><pubDate>Wed, 09 May 2012 17:46:00 -0400</pubDate><category>Arts</category><category>Film festival</category><category>xs</category></item><item><title>




PENTLAND - TAKING CARE
As part of its commitment to...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m3rxorYjlf1qjhxpvo1_r1_500.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;div&gt;
&lt;div&gt;
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&lt;div&gt;
&lt;div&gt;
&lt;h2 class="title"&gt;&lt;a href="http://hype.co.uk/pentland" title="Pentland - Taking Care" target="_self"&gt;PENTLAND - TAKING CARE&lt;/a&gt;&lt;/h2&gt;
&lt;p&gt;As part of its commitment to Corporate Social Responsibility (CSR), the &lt;a href="http://www.pentland.com/" title="Pentland" target="_blank"&gt;Pentland Group&lt;/a&gt; produces an Annual &lt;/p&gt;
&lt;p&gt;&lt;span class="Apple-style-span"&gt;Review of its actions in this area. This year’s review was designed by Hype!&lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
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&lt;/div&gt;</description><link>http://hype-london.tumblr.com/post/22734666090</link><guid>http://hype-london.tumblr.com/post/22734666090</guid><pubDate>Wed, 09 May 2012 17:14:00 -0400</pubDate><category>Print</category></item><item><title>SPIT FOR LIFE</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m3ifaidrcE1qjhxpvo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://hype.co.uk/spitforlife" target="_self"&gt;SPIT FOR LIFE&lt;/a&gt;&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/22390623545</link><guid>http://hype-london.tumblr.com/post/22390623545</guid><pubDate>Fri, 04 May 2012 13:59:00 -0400</pubDate><category>Sue Harris</category><category>Advertising</category></item><item><title>JCC - SUMMER PROGRAMME OF EVENTS</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m3icc2IC1f1qjhxpvo1_r1_500.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span class="Apple-style-span"&gt;&lt;a href="http://hype.co.uk/summer2012" target="_self"&gt;&lt;span class="Apple-style-span"&gt;J&lt;/span&gt;CC - SUMMER PROGRAMME OF EVENTS&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/22388026734</link><guid>http://hype-london.tumblr.com/post/22388026734</guid><pubDate>Fri, 04 May 2012 12:55:00 -0400</pubDate><category>JCC</category><category>xs</category></item><item><title>



MORGAN STANLEY’S AWARD WINNING APPS



</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m2y3cx2dbF1qjhxpvo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;div&gt;
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&lt;h2 class="title"&gt;&lt;a href="http://hype.co.uk/morganstanley" title="Morgan Stanley's Award Winning Apps" target="_self"&gt;MORGAN STANLEY’S AWARD WINNING APPS&lt;/a&gt;&lt;/h2&gt;
&lt;/div&gt;
&lt;/div&gt;
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&lt;/div&gt;&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/21656725788</link><guid>http://hype-london.tumblr.com/post/21656725788</guid><pubDate>Mon, 23 Apr 2012 14:29:00 -0400</pubDate><category>xs</category><category>UCL</category></item><item><title>


JCC - SPRING PROGRAMME OF EVENTS


</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lxlle79cjP1qjhxpvo1_500.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;div&gt;
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&lt;h2 class="title"&gt;&lt;a href="http://hype-london.tumblr.com/jccspring2012" target="_self"&gt;JCC - SPRING PROGRAMME OF EVENTS&lt;/a&gt;&lt;/h2&gt;
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&lt;/div&gt;&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/15628849409</link><guid>http://hype-london.tumblr.com/post/15628849409</guid><pubDate>Thu, 05 Jan 2012 00:00:00 -0500</pubDate><category>Print</category><category>xs</category><category>JCC</category></item><item><title>

SPORTSRABILIA - ACCEPT NO SUBSTITUTES

</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lxj58mGS3P1qjhxpvo1_500.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;div&gt;
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&lt;h2 class="title"&gt;&lt;a href="http://hype-london.tumblr.com/sportsrabilia"&gt;SPORTSRABILIA - ACCEPT NO SUBSTITUTES&lt;/a&gt;&lt;/h2&gt;
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&lt;/div&gt;&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/15563321187</link><guid>http://hype-london.tumblr.com/post/15563321187</guid><pubDate>Tue, 20 Dec 2011 00:00:00 -0500</pubDate><category>Branding</category><category>Websites</category><category>xs</category></item><item><title>
UCL ENGINEERING - CHANGE THE WORLD
</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lxeckn6uwQ1qjhxpvo1_500.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;div&gt;
&lt;h2 class="title"&gt;&lt;a href="http://hype-london.tumblr.com/UCL" target="_self"&gt;UCL ENGINEERING - CHANGE THE WORLD&lt;/a&gt;&lt;/h2&gt;
&lt;/div&gt;&lt;/p&gt;</description><link>http://hype-london.tumblr.com/post/15414686417</link><guid>http://hype-london.tumblr.com/post/15414686417</guid><pubDate>Fri, 02 Dec 2011 16:48:00 -0500</pubDate><category>Branding</category><category>Education</category></item><item><title> 
 
Piece of cake</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lp8t77pgqB1qjhxpvo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;h2 class="title"&gt;&lt;a target="_self" href="http://hype-london.tumblr.com/poc"&gt;Piece of cake&lt;/a&gt;&lt;/h2&gt;</description><link>http://hype-london.tumblr.com/post/8335332722</link><guid>http://hype-london.tumblr.com/post/8335332722</guid><pubDate>Mon, 01 Aug 2011 05:33:00 -0400</pubDate><category>Identity</category><category>Websites</category></item><item><title> 
making metal work</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lp67sgarnv1qjhxpvo1_500.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;h2 class="title"&gt;&lt;a target="_self" href="http://hype-london.tumblr.com/metalcraft"&gt;making metal work&lt;/a&gt;&lt;/h2&gt;</description><link>http://hype-london.tumblr.com/post/8275557103</link><guid>http://hype-london.tumblr.com/post/8275557103</guid><pubDate>Thu, 30 Jun 2011 00:00:00 -0400</pubDate><category>Branding</category><category>websites</category><category>xs</category></item></channel></rss>
